Leading Supply Chain Turn Around

Five years ago, salespeople at Whirlpool said the company's supply chain staff were â€Å"sales disablers† Now, Whirlpool excels at getting the right product to the right place at the right time-while keeping inventory low. What made the difference? by Reuben C Slone a Supply Chain Turnaround ^ ^ eading T hings would be very different today-for me, my colleagues, and my company – if the votes of Whirlpool's North American leadership team had swung in a different direction on May 3,2001.It was a move I hadn't expected; Mike Todman, our executive vice president at the time, decided to go around the table and ask each member of his staff for a thumbs-up or thumbs-down on the investment that Paul Dittmann and I had just formally proposed. Did I look worried? I can't imagine I didn't, even though we'd spent hours in individual meetings with each of them, getting their ideas and buy-in. We thought we had everyone's support. But the facts remained: Our proposal had a bigger pr ice tag than any supply chain investment in the company's history. We were asking for tens of millions during a period of general belt-tightening.Some of it was slated for new hires, even as cutbacks were taking place elsewhere in the company. And Paul and I, the people doing the asking, were coming from the supply chain organization. Let me be clear: The supply chain organization was the part of the business that Whirlpool's salespeople were in the habit of calling the â€Å"sales disablers† in 2000. We were perpetually behind the eight ball, tying up too much capital in finished goods inventory – yet failing to provide the product availability our customers needed. Our availability hovered around 87%. Our colleagues grimly joked that in surveys on the delivery performance f the four biggest appliance manufacturers in the U. S. , we came in fifth. 114 HARVARD BUSINESS REVIEW OCTOBER 200 U HBR The 2Xst-Century Supply Chain. spotlight And here, with all the credibility that track record conferred on us, we were proposing an ambitious new suite of IT solutions – something, too, for which the company had little appetite. It had been just 20 months since Whirlpool North America had flipped the switch on a massive new ERP system, with less than desired effect. Normally, Whirlpool ships close to 70,000 appliances a day to North American customers.The day after we went live with SAP, we were able to ship about 2,000. A barrage of bad press followed. Even though the situation was soon righted (SAP remains a valued partner), the experience of being treated as a sort of poster child for ERP folly had left scars. So imagine our relief when we heard the first voice say â€Å"yes. † It was the executive who headed up sales to Sears. Paul and I looked anxiously to the next face, and the next. The heads of our KitchenAid, Whirlpool, and value brands followed suit-a watershed, given that the funding would have to come from their budgets.I could see that J. C. Anderson, my boss and senior vice president of operations, was happy, too. He had tried to voice his support at the beginning of the meeting, but Mike Todman had asked him to wait. Now that it was his turn to vote, he did it with a fiourish:†I am fully committed,†he said,†to moving our supply chain from a liability to a recognized competitive advantage. † Only after Todman had heard from everyone in the room – brands, sales, finance, human resources, and operations-did he cast his vote. costs. Sales had risen to record levels in 2000 as our launch of some nnovative products coincided with an uptick in housing starts. With the rest of the company chugging on all cylinders, there was only one thing holding us back: our supply chain. Jeff called me into his office and gave me a two-word order: â€Å"Fix it. † If that constitutes a mandate, we had one. But it was up to us to figure out what fixing the supply chain would entail. At the to p level, of course, it's a simple formulation: getting the right product to the right place at the right time – all the time. That gets complicated very quickly, however, when you consider the scale of the challenge.Whirlpool makes a diverse line of washers, dryers, refrigerators, dishwashers, and ovens, with manufacturing facilities in 13 countries. We sell those appliances in lOO countries, through retailers big and small and to the construction companies and developers that build new homes. In the United States alone, our logistics network consists of eight factory distribution centers, ten regional distribution centers, 60 local distribution centers, and nearly 20,000 retail and contract customers. M We needed to formulate a battle plan that would include new information technology, processes, roles, and talents.But before we could begin to imagine those, we needed to define our strategy. Looking to the future, what would it mean to be world-class in supply chain performa nce? The decision we made at this very early point in the process was, 1 think, a pivotal one. We decided that we could answer that question only by focusing on customer With that last yes, the tension broke, and everyone was requirements first. Our approach to developing our supsmiling and nodding. Paul and I had a sense of triumphply chain strategy would be to start with the last link-the but also trepidation.Because now, we knew, there could consumer-and proceed backward. be no excuses. We were on the hook to deliver some serious value. It's an obvious thought, isn't it? Fxcept that it wasn't. The overwhelming tendency in a manufacturing organization is to think about the supply chain as something Devising the Strategy that originates with the supply base and moves forward. It's understandable; This is the part of the chain over y responsibility at Whirlpool today is for the which the company has control. But the unfortunate performance of the global supply chain.But effect is th at supply chain initiatives typically run out of in 2001,1 was focused only on North America, steam before they get to their end point-and real point. and I was utterly new to the supply chain organization. Whether or not they make customers' lives easier be(I had come into the company a few years earlier to lead comes an afterthought. its e-business efforts. ) By contrast, Paul Dittmann, the vice president of supply chain strategy, was a Whirlpool vetUnderstanding Customers' Needs. If you start with the eran with a tenure spanning a quarter century. ustomer, the customer can't be an afterthought. The way I expressed this to my colleagues was to say,†Strategic relOur lots were cast together in October 2000 by Jeff Fetevance is all from the consumer back. † And conveniently, tig. Jeff is now Whirlpool's chairman and CEO, but at the we had new research to consult on the subject of contime he was president and COO – and he was good and sumer needs. Whirlpool and Sear s had recently engaged tired of hearing about spotty service and high logistics Boston Consulting Group to study consumers' desires Reuben E.Slone [email  protected] com) is the with regard to appliance delivery. The top-line finding vice president of Global Supply Chain at Whirlpool Corpo- was that people value what I call â€Å"delivery with integrity. † That is, your ability to get it there fast is important, but ration in Benton Harbor, Michigan. 116 HARVARD BUSINESS REVIEW Leading a Supply Chain Tux*naround not as important as your ability to get it there when you said you would. â€Å"Give a date, hit a date† is what they're asking for. This sounded familiar to me, coming from the automotive industry.In my previous position at General Motors, I'd been involved in several studies that emphasized the psychology of delivery date commitments. Identifying Trade Partners' Priorities. Moving upstream, we needed to understand the desires of our direct customers better. We conducted our own interviews to define requirements by segment. As well as looking at smaller retailers versus larger ones, we focused individually on Sears, Lowes, and Best Buy, our three biggest customers. And within the contract-builder market, we studied many subdivisions, from contract distributors and apartment developers to ingle-family-home builders. We asked about their overall availability requirements, their preferences in communicating with us, and what they would like to see along the lines of e-business. We asked about inventory management and how they might want Whirlpool to assist in it. In all, we discovered 27 different dimensions along which our performance was being judged, each varying in importance according to the customer. Benchmarking the Competition. Naturally, our customers' expectations and perceptions were shaped in large part by what others in our industry were doing.So we benchmarked our competitors-primarily GE, which was our biggest rival. We obt ained cross-industry information and competitive intelligence from AMR, Gartner, and Forrester Research to make sure we had a broad and objective assessment of supply chain capabilities. Then we mapped out what would be considered world-class (versus sufficient or transitional) performance for each of the 27 capabilities and how much it would cost us to reach that top level. It turned out that to prevail on every front would require a total investment of more than $85 million, which we knew wasn't feasible.It was time to get serious about priorities. Now that we had established the cost of world-beating performance, we asked ourselves: For each capability, what improvement could we accomplish at a low investOCTOBER 2004 ment level, and at a medium level? We quickly staked out the areas where a relatively small investment would yield supremacy, usually due to an existing strength. A few areas we simply decided to cede. Our plan was to meet or beat the competition in most areas, at mi nimum cost. Building for the Future. Strategy, of course, does not simply address the needs of the moment.It anticipates the challenges of the future. A final component of our supply chain strategy was identifying the probable range of future operating scenarios based on industry, economic, and technological trends. The point was to assure ourselves that our proposal was robust enough to withstand these various scenarios. To date, the planning has worked. Having set a course, we've been able to deal with situations we hadn't conceived of and to continue evolving in the same basic direction. Selling the Revolution I t's always a difficult decision-when to involve your internal customers in the planning of a major capital investment.Their time is scarce, and they typically 117 HBR T h e Spotlight Chain. don't want to be embroiled in the details of what you, after all, are getting paid to do. You must have your act together and have a solid plan to which they can respond. On the other hand, you can't be so far along in the process that you've become inflexible. You need to maintain a careful balance between seeking their guidance and selling your vision. Paul and 1 liked to think we had that mandate from Jeff Fettig to get the supply chain fixed. But it wasn't the kind of mandate that comes with a blank check.Like most well-managed companies, Whirlpool will not undertake a capital investment without a compelling business case. As a cost center in the company, we had to justify our project wholly on expense reductions and working capital improvements. Even if we believed that better product availability would boost sales, we couldn't count those chickens in the business case. We spent an enormous amount of time talking with the brand general managers and others who would be needed. They said they had nothing more to add. But we persisted. I remember telling Paul, â€Å"If they won't let us in the door, we'll go through the window.And if they lock the window, ther e's always the air vent†¦. † Along the way, we'd been particularly concerned about cherry-picking. We knew that, in a company of smart businesspeople, the first reaction to a multimillion-dollar price tag would be, â€Å"OK, what can I get for 80% of that total? † And indeed, from a project management standpoint, we knew it was important to break out each component of the plan into a stand-alone initiative, justified by its own business case. Yet we knew the whole thing came together as a sort of basket weave, with each part supporting and relying on multiple other parts.What helped here was our competitive analysis, in which we had plotted our capability levels against others'. We charted our current position against our number one competitor on each dimension valued by customers, then extrapolated to show how, depending on the level We staked out the areas where a relatively small investment would yield supremacy, usually due to an existing strength. affected by the changes we were proposing. The Japanese call this kind of consensus-building nemawashi (literally, it means â€Å"root binding†), and it is impossible to overstate its importance.Yet it is often neglected in the midst of a complex project. Note that, at the same time we needed to be meeting with key decision makers, we were also in the thick of the analysis and design of the solution. In those early months, the project needed leadership in two directions – the kind of work people typically refer to as needing a â€Å"Mr. Inside† and â€Å"Mr. Outside. † I made sure we had sufficient consulting resources for the inside work while Paul and I devoted 50% of our time to the outside work – interfacing with the trade, outside experts, and internal stakeholders.In our initial meetings with these key people, we'd essentially say, â€Å"Here's what we're doing. What do you think? â€Å"Typically,the executive would half pay attention, half blow us off . But we'd get some input. In a second meeting, we'd show how our work had evolved to incorporate their ideas and others'. Usually, we'd see more engagement at this point. By the time we were asking for a third meeting, reactions were mixed. People were more or less on board, but some felt another meeting wasn't 118 of investment, we could overtake that company or allow the gap to widen.Sure enough, the competitive instincts of our colleagues kicked in. No one wanted to fall behind. Getting Focused O ne of the earliest successes in the turnaround of Whirlpool's supply chain was the rollout of a new sales and operations planning (S&OP) process. Our previous planning environment had been inadequate. What passed for planning tools didn't go far beyond Excel spreadsheets. Now, we had the ability to pull together the long-term and short-term perspectives of marketing, sales, finance, and manufacturing and produce forecasts that all the participants could base their game plans on.We soon pushed our forecasting capability further by launching a CPFR pilot. The acronym stands for collaborative planning, forecasting, and replenishment, with the collaboration happening across different companies within a supply chain. The idea is straightforward. Traditionally, we forecast how many appliances we will sell through a trade partner (Sears, for example) to a given HARVARD BUSINESS REVIEW Leading a Supply Chain TumarouiuL market And at the same time, that trade partner develops its own forecast.Each of us has some information that the other lacks. With CPFR, we use a Web-based tool to share our forecasts (without sharing the sensitive data behind them), and we collaborate on the exceptions. As simple as it sounds, it isn't easy to pull off. But we have, and it's been a real home run. Within 30 days of launch, our forecast accuracy error was cut in half. Where we had close to 100% error (which isn't hard, given the small quantities involved in forecasting individual SKUs for specific warehouse locations), today we're at about 44% or 45%.To put this in perspective, a one-point improvement in forecast accuracy across the board reduces our total finished goods position by several million dollars. These were just two of many initiatives we launched in rapid succession after May 2001. A couple things were absolutely critical to keeping them all on track: a highly disciplined project management office and stringent performance metrics. The key was to think big but focus relentlessly on near-term deadlines. We organized the change effort into 30-day chunks, with three new capabilities, or business releases, rolling out monthly-some on the supply side, some on the demand side.The job of the project management office was to ensure the completion of projects on time, on budget, and on benefit. Paul oversaw this for me. Also keeping us honest were new metrics – and the man 1 brought in to enforce them. My colleague John Kerr, now general manager of quality for the North America division, was then in charge of Whirlpool's Six Sigma program. He's a real black belt when it comes to performance management. It took some persuading, aimed at both John and the North American leadership team, before he was freed up and allowed to dedicate himself to the supply chain turnaround.But we absolutely needed his data-driven perspective. When one of my team would say, â€Å"We need to take this action tofixthis issue,† John would always counter with,†Please show me the data that allowed you to draw that conclusion. † Were these demands sometimes a source of irritation? I'd be lying if 1 said they weren't. But they forced all of us to rebuild the metric â€Å"fact base† and hone our problem-solving skills. By the third quarter of 2001, we had already done a lot to stabilize product availability and reduce overall supply chain costs.And, after a challenging fourth quarter, we took a huge step forward by implementing a suite of software products from i2, which specializes in supply chain integration tools. That was in January 2002. Six months later. Whirlpool had historic low inventories and a sustained high service level. Before the year was out, we were delivering very near our target of 93% availability across ail brands and products. (Momentum has since carried us OCTOBER 2004 well into the mid-nineties. ) We delivered slightly more than promised by reducing finished goods working capital by 10% and improving total cost productivity by 5. 1%.Our customers were voicing their approval. By May 2002, a blind Internet survey given to our trade partners showed us to be â€Å"most improved,†Ã¢â‚¬ easiest to do business with,† and â€Å"most progressive. † I remember that after these results came out, our VP of sales said, â€Å"You're good nowbut more important, you're consistently good. † It was a turning point in the trade's perception of Whirlpool. Engaging Talent I ‘ve t ouched on the state-of-the-art technologies we've employed in our turnaround-the Web-based collaboration tools, the planning software, i2's rocket-science optimization-but let me correct any impression that this is a tory about technology. More than anything. Whirlpool's supply chain turnaround is a talent renaissance. It's sometimes hard for us to remember how demoralized this 3,000-person organization had become. In 2000, many people in supply chain roles had been with the company for years and had watched in frustration as competitors outspent and outperformed us. Part of the problem was the massive effort required by the ERP implementation. As an early adopter of enterprise systems in our industry (SAP and other vendors got their start with process-manufacturing concerns like industrial chemicals).Whirlpool had bitten off a lot. With limited attention and resources to spare, it put other projects on hold. We took our eye off the ball in supply chain innovation and fell behind. A s a newcomer, I tried to inject some fresh energy into the organization and give people a reason to be confident Paul Dittmann told me this project gave him a â€Å"second career wind. † He's a brilliant guy, with a PhD in operations research and industrial engineering, and suddenly, he had the opportunity to innovate in ways he had only dreamed of in his first 20 years at the company.Other people benefited from changes to how we develop, assess, and reward talent. With help from Michigan State University and the American Production and Inventory Control Society (APICS), we developed a supply chain â€Å"competency model. † This is essentially an outline of the skills required in a top-tier organization, the roles in which they should reside, and how they need to be developed over time. And we created a new banding system, which expanded the compensation levels in the organization. Now people can be rewarded for increasing their expertise even if they are not being pro moted into supervisory roles. 19 The 21st-century Supply Chain^ We also put a heavy emphasis on developing people's project management skills. Here, we relied on a model developed by the Project Management Institute (PMI), a sort of standard for assessing and enhancing an organization's project management capabilities. I wanted as many supply chain professionals as possible to become PMI-certified, and not just because of the glut of projects we were facing at the moment. My view is that project management's disciplined planning and execution is just as vital to ongoing operations management.After all, the only real difference between running an operation and running a project is the due date of the deliverable. Over time, my operating staff stopped dismissing project management as a lot of â€Å"overhead† from a former management consultant and car guy. Now they're the ones insisting on things like project charters and weekly project reviews. Meanwhile, we hired at least 13 new people on the business side and at least as many more on the information systems side, and I made sure that every one of them was top-notch.To fill out our project management ranks, we recruited young people from companies with strong supply chains and from premier operations-oriented MBA programs like Michigan State and the University of Tennessee. Perhaps we were lucky that our talent drive coincided with a downturn in the consulting industry. On the other hand, it might have been the excitement of a turnaround situation that drew the best and brightest to Whirlpool. Finally, I wasn't so arrogant as to believe that my senior team and 1 didn't need development ourselves. We assembled a supply chain advisory board and chartered its members to keep challenging us.The group includes academics Don Bowersox of Michigan State and Tom Mentzer of the University of Tennessee, and practitioners Ralph Drayer (the Procter & Gamble executive who pioneered Efficient Consumer Response) and La rry Sur (who mastered transportation and warehouse management in a long career at Schneider National and GENCO). Get a group like this together, and you can count on creative sparks flying. These experts keep us on our toes in a way no consulting firm could. Sustaining Momentum refrigerators, washing machines, and other products that appeal to a broad range of consumers.They are the equivalent of a supermarket's milk and eggs; running out of them has a disproportionately negative impact on customers' perceptions. We're now formulating a supply chain strategy that allows us to identify these SKUs across all of our trade partners in all of our channels and to ensure that the replenishment system for our regional warehouses keeps them in stock. That constitutes the â€Å"plan to sell† part of the program. At the same time, for our smallest-volume SKUs, we are taking out all the inventory and operating on a pure pull basis, with a new, more flexible build-toorder process. The inv entory avings on the small-volume SKUs helps offset the costs of stocking up on the highvolume SKUs. We're also working on the capability to set service levels by SKU. That is, instead of having one availability target for all our products, we are recognizing that some products are of greater strategic importance than others. Some of them, for instance, are more profitable. Some hold a unique place in our brand strategy. Again, it's easy to grasp the value of being able to vary service levels accordingly. But in a sprawling business like ours, shipping thousands of different SKUs daily, it's a very difficult thing to accomplish.We continue to develop new Web-based tools. Recently, we've been focused on system-to-system transactions, in which our system talks directly to a customer's system for purposes of transmitting orders, exchanging sales data, and even submitting and paying invoices. We've rolled out this capability with a number of trade partners over the past i8 months. At th e same time, we keep enhancing our Partner Store, which allows customers to check availability and place orders via the Internet. The site allows them to find near equivalents of models, for those times when a SKU is out of stock or retired. They can even find deals on obsolete inventory.By the time this article appears in print, we'll also have implemented event-management technology, which will allow us to be more on top of the movement of goods through the supply chain. An event manager provides an alert whenever an action in the process has taken place-for example, when a washer is loaded into a container in Schomdorf, when that container full of washers is loaded onto a ship in Rotterdam, when the ship departs, when the ship arrives, when the container is unloaded from the ship in Norfolk, when the container leaves the port via truck, and, finally, when the washer is unloaded at the Findlay, Ohio, warehouse.The result is that people's attention is directed to what needs to be d one. We'll also be further along in our application of HARVARD BUSINESS REVIEW T 120 hree years into the project now, we continue to assign ourselves and deliver three new capabilities per month. This doesn't get simpler over time, either. As I write this, for example, we're focused on something we call â€Å"Plan to Sell/Build to Order. † Here, the notion is that certain high-volume SKUs should never be out of stock. These are the heart-ofthe-line dishwashers. .l^ading a Supply Chain Turnaround ean techniques (usually associated with manufacturing operations) to our total supply chain. This involves using pull concepts and kanbanlike triggers to speed up processes, reduce inventory, and enhance customer service. On the Hoz4zon W hirlpool has much to show for its supply chain efforts. By the end of 2003, our product availability had reached over 93%, up from 88. 3% in 2001. (Today it's more than 95%. ) That allowed us to attain an order fill rate for key trade partners of ove r 96%. The number of days' worth of finished goods we were holding in inventory had dropped from 32. 8 to just 26.We drove freight and warehousing total cost productivity from 4% to 7. 2%. From 2002 to 2003, we lowered working capital by almost $100 million and supply chain costs by almost $20 million. Does all this add up to value in excess of the expense our leadership team approved? Absolutely. In fact, total payback on that original investment occurred within the first two years. Still, our work is far from finished. In October 2001, just months after we kicked off our turnaround, we were fortunate in that the new executive vice president brought in to run Whirlpool's North America region had deep supply chain knowledge.Dave Swift, who came to us from Kodak, believes strongly in the strategic importance of the supply chain both for building brands and for creating sustainable competitive advantage. Immediately after joining us, he elevated our sales and operations planning proce ss by personally chairing monthly executive S&OP meetings. These meetings have become the model for the company and the basis for much of our just-started global supply chain efforts. In the future, we'll face greater demands for end-toend accountability. We're already responsible for the resale of any returns. Soon we'll be accountable for the disassembly of products in Europe.It's only a matter of time before similar laws are enacted in the United States. And we'll be taking an even closer look at the design of the products themselves. If we can redesign a productOCTOBER 2004 make it in a smaller plant, make it with smaller parts, ship it in smaller pieces – we can dramatically affect supply chain economics. It's great to improve forecasts, optimize transportation, and speed up our processes with existing SKUs. But what if we could push the end stages of production closer to the consumer and get higher leverage from those SKUs? That's the kind of thing that can change the r ules of the game.It's a wonderful thing about our business: We have fierce competition all over the world, and on top of that we have very smart trade partners who deal with numerous other suppliers. We may be a white goods, big box supplier, but because our customers also buy electronics and apparel and so on, we're constantly being challenged by the benchmarks of other, more nimble industries. Technologies continue to evolve, channel power continues to shift, and the bar is constantly being raised. But I'm confident that the talent in Whirlpool's supply chain organization will be equal to it all. ^ Reprint RO4IOG To order, see page 159. 121

Evaluate the Relevance and Adequacy of the Balanced Score Card Essay

The Balanced Scorecard is a strategic performance management framework that has been designed to help an organisation monitor its performance and manage the execution of its strategy. Kaplan and Norton (1996a, 1996b) pointed out that the implementation of the Balance Score Card is to attain the following goals clarify and translate vision and strategy, communicate and link objectives and measures, plan, set targets, and align strategic initiatives; and enhance strategic feedback and learning. A growing number of firms are replacing their financially-based performance measurement and compensation systems with a â€Å"balanced scorecard† incorporating multiple financial and nonfinancial indicators. Proponents of the balanced scorecard concept contend that this approach provides a powerful means for translating a firm’s vision and strategy into a tool that effectively communicates strategic intent and motivates performance against established strategic goals (Kaplan and Norton, 1996). Kaplan and Norton (1992, 1996) developed the balanced scorecard concept to address the perceived shortcomings in financially-oriented performance measurement systems. The balanced Score card approach supplements traditional financial measures with non-financial measures focused on at least three other perspectives–customers, internal business processes, and learning and growth. According to the Financial Gazette dates 24 July 2009, it pointed out that more and more organisations today are resorting to the balanced scorecard as a performance management system. This method of performance management allows performance to be measured across four different perspectives, where traditionally it was based on financial indicators alone. The four balanced scorecard perspectives are financial, customer, internal business processes and learning and growth. Through the use of the various perspectives, the Balance Score Card captures both leading and lagging performance measures, thereby providing a more â€Å"balanced† view of company performance. Leading indicators include measures, such as customer satisfaction, new product development, on-time delivery and employee competency development. Traditional lagging indicators include financial measures, such as revenue growth and profitability. The Balance Score Card performance management systems have been widely adopted globally, in part, because this approach enables organizations to align all levels of staff around a single strategy so that it can be executed more successfully. The balanced scorecard’s relevance also lies as it lets executives see whether they have improved in one area at the expense of another .Essentially the balanced scorecard is a framework of the four most important aspects of an organization (financial, customer, learning and growth and internal business process) that enable predictions to be made about performance on a number of levels and this is shown below Financial Perspective The balance Score Card is relevant to the organization in the sense that it gives the organization the ability to provide financial profitability and stability (private) or cost-efficiency/effectiveness (public).Also it is fully adequate in most organization and is adequately distributed. The companies are able to succeed financially and the share holders will be happy because of the cash flow within the organization. Managers are able to track financial success and shareholder value. Customer perspective Furthermore the balance score card enables the organization to have the ability to provide quality goods and services, delivery effectiveness, and customer satisfaction by offering after sales service, visiting customers to verify whether the product they sold are of good quality and they are not problematic to the customer. Again The Balance score card enables the organization to be performing well in a business scenario by practicing customer ranking survey, customer satisfaction index and even market share.( Robert Kaplan and Dr. David Norton 1992).With The Balance score card managers the organization is able to cover customer objectives such as customer satisfaction, market share goals as well as product and service attributes. Internal Business Processes Internal processes that lead to high financial goals for example quality and product reliability, speed in fulfilling customer needs and also speed in response to customer complaints and these elements will have an impact on the service to customers. According to Arifinfo June 2, 2011, the internal processes include improving the quality and reliability products lowering the number of products that fail, increase speed of service developing innovation process and develop production capacity hence performance management is enhanced. Again organizations can cover internal operational goals and outlines the key processes necessary to deliver the customer objectives. Learning and Growth The Balance Scorecard is relevant and its adequacy lies on that it gives the organization the ability of employees, technology tools and effects of change to support organizational goals. A learning-and-growth metric (or employee metric) is a framework for quantitatively assessing employee satisfaction, productivity, and retention in the framework of the balanced scorecard (BSC).A metric that is not just behavioral and statistical but â€Å"developmental,† in the sense of development of adult mental growth over the life span (Laske, 1999a/b, 2000), adds to learning-and-growth enablers a second â€Å"tier† that refines the metricization of a company’s strategic human resources. The Learning & Growth Perspective focuses on the intangible assets of an organization, mainly on the internal skills and capabilities of the employees that are required to support the value-creating internal processes. The Learning & Growth Perspective focuses on human capital jobs and people issues, information capital systems and technology issues and organization capital that is organizational climate and quality of work-life. According to Van Eerde and Thierry (1996, he advocated that this approach allows companies to build consensus around the organization’s vision and strategy, effectively communicate strategic objectives, and motivate performance against established strategic goals. Although the balanced scorecard literature acknowledges that linkages to reward systems ultimately are required for the scorecard to create cultural change and improve economic performance, the specific form of these linkages remains an open issue. Balance Score card’s relevance and adequacy lies in that organizations enjoyed the following advantages Better Strategic Planning The Balanced Scorecard provides a powerful framework for building and communicating strategy. The business model is visualized in a strategy map which forces managers to think about cause and effect relationships. The process of creating a Strategy Map ensures that consensus is reached over a set of interrelated strategic objectives. Improved Strategy Communication & Execution The fact that the strategy with all its interrelated objectives is mapped on one piece of paper allows companies to easily communicate strategy internally and externally. Better Management Information The Balanced Scorecard approach forces organizations to design key performance indicators for their various strategic objectives. This ensures that companies are measuring what actually matters. Research shows that companies with a BSC approach tend to report higher quality management information and gain increasing benefits from the way this information is used to guide management and decision making. Improved Performance Reporting Companies using a Balanced Scorecard approach tend to produce better performance reports than organizations without such a structured approach to performance management. Increasing needs and requirements for transparency can be met if companies create meaningful management reports and dashboards to communicate performance both internally and externally. Better Strategic Alignment Organizations with a Balanced Scorecard are able to better align their organization with the strategic objectives. In order to execute a plan well, organizations need to ensure that all business and support units are working towards the same goals. Cascading the Balanced Scorecard into those units will help to achieve that and link strategy to operations. Better Organizational Alignment Well implemented Balanced Scorecards also help to align organizational processes such as budgeting, risk management and analytics with the strategic priorities. This will help to create a truly strategy focused organization. However, with the extra time and expense required to implement and operate the balanced scorecard and it is said by advocates that of about forty four percent encountered problems developing the extensive information systems needed to support the scorecard approach. The use of a large number of performance measures may also cause managers to spread their efforts over too many objectives, reducing the effectiveness of the incentive plan hence the relevance of the balance scorecard will be to a lesser extent. However, beside Balance Score Card there is also the Competitive Assessment Model where it assumes that organizations improve through a process of â€Å"rigid individualism† in which employees are ranked and rated against each other, driving performance on a comparative basis. This model sound to be more relevant to companies today in the sense that it enables companies to enhance competitiveness and aids managers in determining the key activities to address in order to improve corporate efficiency and effectiveness based on satisfying stakeholders.( Paul Watson, Dmitry Maslow and Nicholas Chileshe).This proves the point that the models from the West are relevant in the industry today.

Reflective Report for a Group Presentation

[pic] Reflective Report Introduction After finishing the presentation and looking back on the effort we've made as a 4-member team, I can clearly see that we had a lot of strengths but also a lot of weaknesses as a team. The result of what we have achieved is that our presentation was one of the best. My experience at the University of Greenwich so far I've been a student in University of Greenwich since October, and I can honestly say that I am more than pleased with the lessons I've attended. The majority of the teachers are highly educated, so that gives us the opportunity to learn more things through the experience they have and as Albert Einstein said †The only source of knowledge is experience†. I think since studying at the University of Greenwich of all my expectations have been met through the material our teachers provide us. Generally, the high standard of all the courses makes me try more and more and gives me motivation, forgetting the difficulties I face. I feel very comfortable being with my other colleagues and since I am a student of the University I became very social and the good knowledge of the English language gives me an advantage that other students don't have. The advantage of working as a group Thinking back on the experience of our group exercise I can hopefully say that I met my expectations fair enough. Unfortunately, we faced a problem with the presentation so we couldn't show some pictures of what we were describing. Working with the other 3 colleagues, taught me cooperation with other people, something that all of us will definitely meet through our ‘’working life’’. It was very beneficial to work as a team because as Ken Blanchard said †None of us is as smart as all of us†. That means that one mind is better than one and the teamwork provides more ideas that an individual person. So, the result of our presentation came from the feedback we received from the other colleagues, who were very satisfied with our work. A problem we had as a team was that it was sometimes difficult to arrange the time we could meet to finish the presentation. That thing was caused by the different schedules everyone had, which is acceptable. Conclusion Ending my reflective report, it is clear that working with other colleagues, makes me improve my working skills as a result of knowing the difficulties I will probably face in a real working environment. It is known that this exercise will also help me during the first year, since i would have more experience than before in other presentations more difficult than this one. References 1) †The only source of knowledge is experience. † Albert Einstein / March 14th 1879 – April 18th 1955 / theoretical physicist 2) †None of us is as smart as all of us. † Ken Blanchard / born May 6th 1939 / American author and management expert

How do accounts of rural and suburban racism challenge understandings Essay

How do accounts of rural and suburban racism challenge understandings of race and place - Essay Example As a result, there is urgent need to come up with strategies to eliminate or at the very least, reduce cases of racist violence in rural areas. This essay aims at analyzing the various forms of racism in rural and urban areas of the UK, through the eyes of both the whites and the ethnic minorities. The essay also examines the various ways in which such forms of racism can be addressed. 2.0 Rural racism in the English countryside The idea of the English country side for most people is almost fantasy-like, where life is easy-flowing and communities are like â€Å"small nations†. According to Garland & Chakraborti (2006, pp. 161) the rural life of most communities in England is characterized by a quite, cozy life, greenery, close-knit relations among people, and deep feelings of belonging. As a result, the country side is perceived as the place where the â€Å"real† England is represented. Accordingly, there is a common perception that the countryside is a very peaceful pl ace, with no cases of racial segregation and violence. On the contrary, other people coming from other towns and cities, especially ethnic minorities always find it hard to fit into the community life. These minorities are then perceived as unwilling to adopt the English culture, and are subject to racial discrimination. 3.0 Strategies for refiguring rural racism 3.1 Various forms of exclusion In the UK, exclusion can range from differences in skin colour, cultural identity, and economic status. Nonetheless, it seems that racial segregation is the most dominant form of exclusion practiced by most people in the UK today. The main racial categories include White, Black, and Asian. The White category according to Woodward (2004, pp.139) includes the British and the Irish, while the Black category is made up of people from African and Caribbean countries. The Asians are then categorized as being Chinese, Pakistani, or Indian. However, even within the â€Å"White† group, the Engli sh still seem to alienate the Irish and the Welsh. The English seem to have a sense of cultural hegemony, which they believe represents true British nationalism. Therefore, any other ethnic group, especially the Irish is seen as a contaminant of British national identity. The issue of authentic Englishness then comes to the fore of societal structures, and forms a basis for racial segregation. 3.2 Definitions of rurality for indigenous and ethnic minorities, differences Indigenous people and ethnic minorities have very different perception of the term â€Å"rurality†. For most whites, rurality bears the last hope for the preservation of whiteness (Garner 2007, pp.78). The countryside, should, therefore, be protected from the evils of city life, the latter which is characterized by multiculturalism and disorder, represented by ethnic minorities. Accordingly, to a majority of ethnic minorities, life in the countryside is not as smooth, since they constantly have to worry about racial abuse and violence (McKinney 2005, pp. 20). However, cases of violent assault are relatively fewer compared to reported incidents of verbal abuse. It is also alarming to note that the criminal system does not take the victimization of the ethnic minorities seriously, as the former chooses to believe in the â€Å"good† of English people (ibid). As Bonnet (2000b, pp.113 ) noted, English rural dwellers always suspect and treat â€Å"

Analysis of a drama film-The Truman Show Essay Example | Topics and Well Written Essays - 2750 words

Analysis of a drama film-The Truman Show - Essay Example The protagonist of the film, Truman Burbank, is the main character of a longest nonstop live broadcast catering to a global audience. He is unaware that his life, activities and emotions are being filmed and that all those who are with him are acting their roles well for the success of the show. His mundane life in the seaside town of Seahaven is being captured by more than 5,000 hidden cameras. Most parts of the film appear as if the audience is watching "The Truman Show" rather than a film based on a reality show.         The film opens on the broadcast day 10,909 when Truman is nearly thirty years old. Until this day, Truman has not realized that he is living in an artificial world that Christof has created for him. Omnicom Corporation had adopted Truman from the day he was born and turned his life to a reality show where â€Å"his wife Meryl, his best friend Marlon and his mother † (Niccol 1998) are actors who are performing in front of Truman to convince him that hi s life is real. As in the words of the master architect of the Show, Christof, "We’ve become bored with watching actors giving us phony emotions. We’re tired of pyrotechnics and special effects. While the world he inhabits is in some respects counterfeit, there is nothing fake about Truman himself. No scripts, no cue-cons. It’s not always Shakespeare, but it’s genuine. It’s a life†¦Louis Coltrane and Hannah Gill (Meryl) also stresses the originality of Truman's life by saying that "It's all true, it's all real.

Discuss some of the historical,social,economic and political reasons Research Paper

Discuss some of the historical,social,economic and political reasons many Quebecois support the notion of the separate state fro - Research Paper Example For the purpose of this research, the cultural, political, economic and social causes shall be discussed individually. There are many reasons why it is important to study the issue at hand. First, the study shall be conducted so as to enlighten the Canadian people of the Quebecois struggle for identity within their society. Notably, Quebec is the only place in Canada which uses French as its primary language. It is the sole Canadian province in which most of the residents speak French. In fact, of the seven million people living in Quebec, about eighty percent (80%) of its population speaks French based on the demolinguistic data provided by the Office of the Commissioner of Official Languages (â€Å"Statistics,† 2007). This means that majority of its people have French ancestry (Croats, 2002). Montreal, a city in Quebec is actually the world's "second largest French-speaking city" (Croats, 2002). According to Rennay Croats (2002, p. 22), Quebec is a home to many French Canadi ans who descended from the original French occupants of the sixteen hundreds (1600s) and seventeen hundreds (1700s). In this context, it can be observed that Quebec is quite different from the other provinces in Canada. The difference is substantially cultural. In comparison with the other Canadian provinces, Quebec is primarily a French-speaking society. The other provinces use English as their official language of communication. By simply knowing these facts, one could somehow understand why to an extent an ethnic struggle is happening within the Canadian society. Language is actually part of a culture. It makes a certain group of people unique from the others. It creates an identity. In this sense, it is also relevant to study the controversy for everyone to understand the relationship between language and ethnicity. It is contended that the two are interrelated. The third and last reason for this research endeavor is to provide a possible solution to the Canadian societal confli ct. The main topic of the research paper shall have four subtopics. The subdivision shall be composed of the following ideas: Quebecois Culture vs. Canadian Culture, Political Developments, Economic Influence and Social Differences. First and foremost, the paper will compare the Quebecois culture to the culture of the rest of Canada. This is to be done so as to arrive at the most comprehensive analysis of their cultural differences. Comparison actually provides a foundation for formulating statements with regard to empirical regularities and for interpreting as well as evaluating situations relative to theoretical and substantive criteria (Ragin, 1989). The comparative method of research is concerned with cross-societal similarities and differences (Ragin, 1989). Significantly, this comparison shall also tackle some historical accounts to know the origin of their cultures. Historical data are most of the time effective in exposing ethnic differences. As cited by Kenneth Bailey (1994 ), historical research can be "an effective complement to generalized scientific research" through the documentation of particular historical event. Second, the paper will investigate the political issues which are related to the separatist movement of the Quebecois. It is actually claimed that the recent political developments in Canada have contributed to the Quebecois move for independence. These political developments are actually centered on the evolution of two Canadian laws, the Canada Act of

The snows of kilimanjaro Research Paper Example | Topics and Well Written Essays - 1750 words

The snows of kilimanjaro - Research Paper Example . Harry is the protagonist of the story. Hemingway’s depiction of the character Harry is amazing. The way in which he ruminates about his past life experience and the sudden retrieval to the present to quarrel with his wife is skillfully drawn. His conscious effort to correlate himself with the character Harry is obvious. He made his character realistic with his own ‘professional resume to give him a journalistic background’. The wife of Harry, Helen, resembles Hemingway’s second wife. Harry never calls his wife by name. Helen is more advanced character made by the writer. Harry sees Helen as wealth itself. It exposes the outlook of Harry which causes his decay. The protagonist of the story is a writer, who is on a safari in Africa with his wife Helen. Harry is scratched on the leg by a thorn and the infection slowly becomes gangrene. Helen is trying to make him comfortable and gives him hope to live. But he seems to be a person waiting for death and that d istresses his wife. Helen’s concern and anxiety never vibrates the mind of the protagonist. He is addicted to disappointment and self pity which leads him to languor and laziness and also exhibits distasteful attitude to his wife. The rest of the story is his rumination on his wide ranging and scattered life experience. He feels the disappointment of reaching nowhere as a writer because he spent most of the time with wealthy women by marrying them. The whole story is a stream of consciousness of the protagonist that he jumps to the past and present. Hemingway uses flash backs to tell the story. In the first flash back he remembers about World War 1 and the diverse scenes. His first memories are of journeying through Europe during the war, hiding, hunting and his skiing excursions. He also listens to the bombing. When the flashback finishes he comes back and engage in verbal battle with Helen. Harry then falls asleep and wakes up at evening to see Helen returning after shootin g an animal for them. Then he slips to think about her as a wife. He recognizes with pain the time he spend with a series of women neglecting his true talent as a writer. Helen is a rich widow who had already married and had two children among them one had died in an air crash. Because of her admiration in his writings and they share some common interests, she got married to Harry. After drinking together, he again slips into sleep. In between he reflects on the process by which he has got gangrene. He was trying to take the photograph of some water buck and had a scratch on his knee. He did not apply iodine and it became gangrenous. In the second memory he remembers his life in New York with prostitutes and his journey to Paris after a quarrel with an American soldier for a prostitute to have the new wife Helen. Then we see they both take dinner and again Harry ruminating on his grandfather’s house, his fishing in the Black forest, his relations with the poor neighbors and t hus he continues in his ponderings. Along with the reflections in his mind Harry slowly feels the approach of death when he hears the hyena crying. Helen takes his cot to the tent and he feels death close to his heart. Harry dreams of a rescue in the form of a man called Compton. He was taken by that man to the top of Kilimanjaro where he saw the white snow, a new experience where there is only

Financial Report Essay Example | Topics and Well Written Essays - 6500 words

Financial Report - Essay Example Canada was one of the signatories to the 1997 protocol for stronger greenhouse gas emission reduction targets for the year 2000 and beyond. This protocol drafted in Kyoto was as a result of a meeting held to review the progress on the Rio Convention. Many countries did not sign this agreement, significantly the USA. At the moment of writing this report another convention is being held in Bali, with greenhouse gas emissions forming a part of the agenda. Transportation, which accounts for more than a quarter of Canada's greenhouse gas emissions, will be an important component of Canada's long-term, multi-faceted climate-change strategy. The federal government is considering options for more sustainable transportation and working with industry to develop improved vehicle technologies and alternative transportation fuels. Currently rail is generally accepted as the most sustainable form of mass transport in the UK [1 and any movement of passengers from less sustainable modes onto the rail system is therefore a net benefit to the UK. Indeed over the past 10 years rail passenger and freight kilometers have both increased by more than 40%. These increases have been achieved with proportionately low levels of additional resource, and hence have significantly enhanced rail's sustainability position [2]. This report attempts to analyze the perf... s a much diversified company, with interests in many spheres, Railpower is confined to the area of development of hybrid rolling stock for the railways across the world. The current market scenario is discussed in light of the historical background and projected performances, corporate strategies, and impacts of the rise in fuel prices, changes in interest rates, the overall Canadian economy and the global milieu in which these Companies operate. 2.0 Market Analysis (Part - A) The United States is the largest economy in the world and any changes there will be reverberated in all major economies - note the recent drastic slump in the world's stock markets. Six months into the most serious financial crisis which originated with sub-prime mortgages has laid the American economy low by a debilitating credit crunch. The situation has been aggravated due to the phenomenal rise in world fuel prices, and the other major economies have to bail out the US from the present crisis (Lynch, 2007). Rogoff (2007), on the other hand, warns "If it is a really steep downturn, it's going to pull everyone into its vortex." The Canadian economy, specifically, is largely dependent upon its largest trading partner - the US; and is thus most exposed to a turndown in US economy. However, effects of the struggling US economy have not been felt so far in 2007. If the United States manages to avoid a recession in 2008 one can be reasonably optimistic about global prospects. But with U.S. growth in the final quarter of this year expected to be very poor (Lynch, 2007), oil prices hovering above $80 a barrel and resurgent inflation in developed and developing economies alike, there are plenty of reasons to believe that the worst is yet to come. Borders have become insignificant in the financial

The Issue of Leadership in Christianity Essay Example | Topics and Well Written Essays - 1250 words - 1

The Issue of Leadership in Christianity - Essay Example Leadership and vision in Christianity is consistent with this view and comprised of many secular beliefs relative to leadership components including understanding effective communications and the ability to persuasively to motivate. In essence, it’s the capability to lead organizations and individuals, to accomplish specific goals and objectives. As spiritual restorationism became a reality, the concept is clear that early Church leaders formed the basis of diverse protestant denominations different from what many may believe today were the original teachings of Jesus Christ. To get a sense of the differentiation of dissenting groups, several models have been reviewed during the course of this study including the belief that the Pope was Christ’s vicar, the Episcopal view (bishops as leaders), the Presbyterians who lead through â€Å"elders† of the congregation, the Congregationalist who make up rules unique to individual congregations, and The Evangelicals who are open about salvation even without church structure. As a result of these differing views, ultimately the various groups separated themselves from other each other, although in some cases this was over relatively small theological issues. Often differentiation was memorialized in confessionals composed as a roadmap for followers, which outlined the belief system and the code believers should follow. Confessionals were often fairly similar because they were based on the same historical tenants and basic religious beliefs. There is a tremendous amount of historical information associated with these unique groups, and it’s interesting to look at the similarities and differences. As a component of this review two major factions, the Episcopal and the Presbyterian factions, were selected from the list selected to compare and contrast relative to leadership style and structure. The Episcopal religion is based on a leadership system

Identity among American Indians Essay Example | Topics and Well Written Essays - 1250 words

Identity among American Indians - Essay Example outdated practice as the quantum blood policy can be seen not only as a way for the federal government to reduce the number of Indians who are dependent on its support but also as a way of eventually forcing the dissolution of Indian tribal groupings in time and the eventual assimilation into the mainstream American way of life. In reality, the majority, if not all, the current Indians can be said to be of mixed blood to a certain degree. Miscegenation between European settlers and Indians began within the first century of European arrival in North America and has continued since then to modern times. Moreover, as the other racial groups came to America, they also inevitably mixed with the Indians. In the 2000 census more than 1.6 million American Indians reported descent from two or more races and at the beginning of the twenty first century, at least 40% of American Indians were of mixed blood. The lives of Indians is always complicated by the non Indian opinion of how the Indians should look and act because they are often envisioned as noble savages and are expected to look and act just the way their ancestors did during the time of the Pilgrims at Plymouth or as they are depicted in books and movies. What most people in America do not realize is that the Indians have developed and adapted to the modern world just as they themselves have and that their cultures today are not so different to be distinguishable. It is a fact that many of them live and work in the urban areas of America and that they are so well assimilated that it would be very hard to actually recognize them to be phenotypic Indians. A large number of Indians are marrying outside their own communities and in doing so, the number of mixed race Indians has also increased dramatically. This brings us... Some Indians identify very strongly with their native cultures and actively participate in them while others are all for the abandonment of their culture and see the adoption of mainstream American culture as the only way to secure their future. There are others who take a stand in the middle believing that the best course is to adopt the best from both Indian and American cultures and use them as a basis for their future. The majority of those who support the latter are mixed blood Indians who tend to identify with both cultures but are unable to comfortably fit within either culture. Most of the young unemployed Indians in the reservations would prefer to abandon their culture and go to the cities where they feel that there are better opportunities for them than in the reservations. There are however some Indians who have experienced mainstream American culture and have not found it to be fulfilling. This has led to their rediscovery of their native culture and their participation in it which has filled a void within them. In conclusion, it is my opinion that the current means of identifying and determining who can be considered an Indian and who cannot should be changed. It is my belief that all people with Indian blood, however minimal should be identified as an Indian because doing otherwise as it is being done today is very discriminatory. It should be remembered that no race in the world, whether red, black, white, or yellow, is genetically pure because over the ages, racial mixing has been inevitable.

Albinism Essay Example for Free

Albinism Essay Albinism Background Information Albinism is a genetic disorder which affects the amount of melanin produced, in a person’s skin, hair, or eyes. Oculocutaneous albinism, Ocular albinism, and Hermansky-Pudlak syndrome are other names for this genetic disorder. The disorder affects mostly men, because it is a recessive gene. Females are usually carriers. Albinism does not affect any specific ethnic or religious group. Symptoms/ Effects This Genetic Disorder affects the eyes, skin, or hair’s pigmentation. If an organism has albinism, it has little or no color in a specific part of its body. Albinistic skin burns easily. People with this disorder have to take special precautions to avoid sunburns and diseases such as skin cancer. Most types of Albinism also affect the eyes. Symptoms affecting the eyes include Crossed eyes, Light sensitivity, Rapid eye movements, Vision problems, and functional blindness. Albinistic people may have to limit their outdoor activities to avoid too much exposure to the sun. This disorder itself is not life threatening. However albinism affects many animals’ camouflage, and makes them easy prey. A human’s life span can be shortened by lung disease or bleeding problems from a form of Albinism, Hermansky-Pudlak Syndrome. Testing/ Diagnostics This disorder can be detected simply by looking for pale or unnatural colored eyes, hair, or skin. To make sure, scientists use genetic tests to affirm that a person has albinism. Ophthalmologists also conduct electroretinograms to detect any optical problems. Causes Albinism is a recessive gene that can only be inherited. It is not sex-linked. Treatments Albinism cannot be cured, but it a person with albinism can wear colored contacts or sunglasses to comfort and protect their eyes. They can wear sun block and stay indoors to protect their skin. Name: Vivian Ray (Vivia)? Age: 17? Gender: F? Appearance: There, you see her first thing you notice when you see Vivia, is her grace. From her delicate structure to her fluid motions, she is elegant and nimble. Vivia has dark black/brown hair pulled into a messy bun with an ornate pen sticking out of it. She has overgrown bangs, that fall into her face. She has an odd way of talking, she looks at you straight in the eyes with her bright grey irises, while speaking with long embellished sentences in a melodic voice. Vivia does not appear to be intimidating or weak. But at the same time, both. She holds herself tall and her eyes seem be a portal to her her inner depths.? Abilities/Talents: Vivia once ice-skated and did ballet. She is moderately athletic. Vivia’s main talent is writing. She often walks around in the park trying to find the perfect word to decribe the leaves slowly falling down, or the prints in the snow. She has her own column in the Elwood High newspaper called â€Å"On the Bright Side†? Basic Likes/Dislikes:? Likes: Vivia like things that are well though out, poems, artwork, and anything else. She loves sour things, and is often sucking a lemon head. When asked her favorite color she thinks of her late mother’s grey eyes (the only trait she inherited from her mother) and replies without hesitation, grey. She loves fruit and would pick it over any other dessert, likes listening to instrumental music . She also likes to reread her dog-eared copies of Shakespeare in her free time.? Dislike: The number one thing Vivia dislikes is being wrong. She does not like the uncertainty and indecisiveness she often suffers from. She also does not like people who stereotype and make assumptions about her. She tends to not work as hard if she is forced to do something instead of herself choosing to do something. Vivia also absolutely hates suspense, and has yet to read a full mystery without skipping to the end.? Personality: Vivia, is usually not the loudest person, and often simply listens in the background. However, her writing truly shows who she is, and wants to be. She is often caught dreaming about what would happen if her life were different. She has a temper if you annoy her enough to find it. She can be stubborn, and is very fair.? Background Information: As a senior at Aberle High, Vivia is being pressured into making the big decision as to what career path she should choose. Her father is pushing her toward a doctorate, while she would rather become an author.? Relationships: Vivia’s mother was a journalist and died in a car accident while driving to the scene of er next story. She lives with her father and little brother. She loves her father and wants to make him proud. There, you see her, leaning against a tree

Assessment for Learning †the Case for Formative Assessment Essay Example for Free

Assessment for Learning – the Case for Formative Assessment Essay This paper provides findings on assessment for learning, It begins with analysis of the formative approach in exemplary practice carried out in secondary schools in eight education systems. The second half of the paper comprises key analyses on formative assessment in adult language, literacy, and numeracy provision, and a framework for strengthening policy and practice across the sector as well as for building the evidence base. Assessment is vital to the education process. In schools, the most visible assessments are summative. Summative assessments are used to measure what students have learnt at the end of a unit, to promote students, to ensure they have met required standards on the way to earning certification for school completion or to enter certain occupations, or as a method for selecting students for entry into further education. Ministries or departments of education may use summative assessments and evaluations as a way to hold publicly funded schools accountable for providing quality education. Increasingly, international summative assessments – such as OECD’s Programme for International Student Assessment (PISA) – have been important for comparing national education systems to developments in other countries. But assessment may also serve a formative function. In classrooms, formative assessment refers to frequent, interactive assessments of student progress and understanding to identify learning needs and adjust teaching appropriately. Teachers using formative assessment approaches and techniques are better prepared to meet diverse students’ needs – through differentiation and adaptation of teaching to raise levels of student achievement and to achieve a greater equity of student outcomes. But there are major barriers to wider practice, including perceived tensions between classroom-based formative assessments, and high visibility summative tests to hold schools accountable for student achievement, and a lack of connection between systemic, school and classroom approaches to assessment and evaluation. The principles of formative assessment may be applied at the school and policy levels, to identify areas for improvement and to promote effective and constructive cultures of evaluation throughout education systems. More consistent use of formative assessment throughout education systems may help stakeholders address the very barriers to its wider practice in classrooms. This overview shows how formative assessment promotes the goals of lifelong learning, including higher levels of student achievement, greater equity of student outcomes, and improved learning to learn skills. The chapter then discusses barriers to wider practice of formative assessment and ways in which those barriers can be addressed, and outlines the study scope and methodology. Meeting goals for lifelong learning Each of the national and regional governments participating in this study promotes formative.

Pros And Cons Of Teens Having Job English Language Essay

Pros And Cons Of Teens Having Job English Language Essay There are many pros, cons, and safety issues involved with letting a teen get a job while in high school. When Ann Ryans son was 15 he asked her if he could get a job. He wanted some extra money to go out with his friends. But there was a lot to think about in letting him have a job. So the question is, should teenagers have jobs? Their most important goals should be being healthy, good development ,and their education. Yet According to Statistics Canada (October 3, 2010 http://www.statcan.gc.ca/daily-quotidien/100929/dq100929c-eng.htm )During the 2009/2010 school year, about 542,000 post secondary students aged 15 to 24 held jobs. This represented an employment rate of 45%, down from 48% in 2007/2008, just before the economic downturn. Nevertheless, these rates were well above those during the 1970s when 25% of students that were employed. Some pros on letting the authors son have a job were that he could pay for his own phone cards, and school clothes, as he has size 13 feet. Very expensive for purchasing shoes, and he likes to have the brand name as well. He can put money away for a car to purchase when he is of age. The average cost of a new car if he goes that route is well in the thousands. A new 2010 Acura costs from around $40,000.00 to $51,000.00 That is a pretty penny, so probably a used car for him! Now lets see how much they would cost if they were to look in this web sight, so he might find a used car. (October3,2010 http://canada.motoseller.com/c/sys.php ) It would depend on what he wanted but the range is from 7,000 to 38,000 anyway. No matter what kind of car he wants, used or new, he still has a lot of saving to do! Oh yes, then there is insurance. And why is car insurance for teens more expensive, you ask? Well in this web site, (October 3 2010 http://www.content4reprint.com/finance/insurance/why-car-i nsurance-for-teens-is-more- expensive.htm ) They state that In 2007 in the United States, the National Highway Traffic Safety Administration reported that 13 percent of all drivers that were in fatal car accidents were between the ages of 15 and 20. They said that the Canadian statistics are similar. They also state that Other statistics show that teens are as much as four times as likely as adults to be involved in an accident with a fatality. On top of all that they state that Canada reports that 40 percent of teenage drivers who are killed in car accidents were involved in those crashes because they had been drinking. These statistics mean that teenage drivers must pay more for Canada insurance products for drivers. Then there is saving for college which can range from programs like Addictions Treatment and Prevention in 2009 that cost 1836.09 ,or Domestic and Welding Techniques in 2010 in January that cost 2913.29 If they were to look here, they could find those statistics. (October 3, 2010 http://www.georgianc.on.ca/admissions/downloads/2010- 11tuitionfees.pdf ) Or there is just going out with his friends. He likes to go to the movies which is usually 18 dollars for two people, and that is just to get in to the show. Then he will have to buy popcorn and drinks which is probably another 20 dollars. Then if he would like to take his girlfriend out for dinner at East Side Marios, a dinner package for one is 14.99. This means that for two people it would be 29.98, not including taxes. Their web sight is (October3,2010 http://www.eastsidemarios.com/#/Menu/Dinein/Marios_Every_Day_Values/Package_For_One/Pizza_Package_for_One/ ). Eventually he would learn how to appreciate the hard work it takes to ma ke money, and it would also teach him the importance of saving his money and setting financial goals. He would also have a sense of accomplishment when he received his paycheck knowing that he made this money by himself and hopefully he wouldnt spend his money the way he spends Ann Ryans money. There are cons to this as well. Stress would be a big one. In this family doctors web sight; (October3,2010 http://familydoctor.org/online/famdocen/home/children/teens/prevention/278.html) he says that Stress is what you feel when you react to pressure, either from the outside world, school, work, after-school activities, family, friends, or from inside yourself wanting to do well in school, wanting to fit in. Stress is a normal reaction for people of all ages . The doctor goes on to explain signs that people might use know theyre stressed out. Feeling depressed, edgy, guilty, tired having headaches, stomachaches, trouble sleeping, laughing or crying for no reason, blaming other people for bad things that happen to you, only seeing the down side of a situation, feeling like things that you used to enjoy arent fun or are a burden, resenting other people or your responsibilities Then the doctor goes on to tell about the things that help fight stress. Eating a well balanced meals on a regular basis, drinking less caffeine, getting enough sleep, and Exercising regularly . If they had to think about it, he or she leaves for school at 8:15 am and gets home for 3:30. That is 7 hours already out of the house. Doing work that would make any ones head hurt ! This is sort of a work day for him already. Then there is homework, after school activities. He might have a 10-11 hour day. Working on top of that might be too much for them. Then what are his plans for spending the money? Will he spend it aimlessly on things like video games and junk food? There are some people that say. They are young, let them live it up now. But then there are people that say, They need to save now and work hard so they can live later. Who do They listen to? If they work hard now, what happens later when they have worked all their lives? They could get sick later, then they have not had any fun, or they have not worked at all, so should parnents let them have fun now and have nothing later? There is also the safety aspect. Will he be safe ? The National Institute for Occupational Safety and Health, which are also part of the Centers for Disease Control, and Prevention. (October3,2010 (Niosh) http://www.cdc.gov/niosh/adoldoc.html http://www.cdc.gov/niosh/docs/99-141/pdfs/99-141.pdf) They say: In 2006, 30 youths under the age of 18 died from work related injuries, and they estimated 52,600 work-related injuries and illnesses, 15 to 17 were treated in hospital emergency rooms. They go on to say that: Only about one third of work related injuries are seen in emergency rooms. So that means that an estimated 157,000 teens are involved in work related injuries and illnesses each year. Then they tell you that Teen workers are generally believed to be at an increased risk of occupational injury because of inexperience, and limited training, and because they are reluctant to ask for help, or question existing work practices for fear of looking incapable, or stupid'. Wow what a scary thought ! So how does anyone decide? I guess first they will have to take into consideration that he wants to work . Then they will look at his stress level. Is he already under a lot of stress? And are his grades good ? Being under stress can lead to other problems like self esteem issues. Then they will have to determine the need. Some families dont have the option and everyone has to work. Or maybe he does not need to work. Just knowing fact that he would gain the experience and the knowledge that it is hard work to make the money that he would earn. Then they would have to make sure that he does not just pick any job. They do not want to let him settle for a job that he will just hate later. Or that he has to work very hard with little pay. Pay is a big part of the job, but so is being respected by the people that he will have to work with and his management. The environment in which he will be working will make a difference in his attitude about the job as well. The job would have to be flexible- making sure his education comes first is very important. Maybe he could think about a summer job. He would still have the money but not all the stress. Then make sure he is safe by contacting the Ontario Ministry of Labour. Here is there web sight. (October3,2010 http://www.labour.gov.on.ca/english/ http://www.worksmartontario.gov.on.ca/scripts/default.asp?contentID=7-1- 2mcategory=health#H2) They could ask questions like: what is the number of hours teens are allowed to work? What are the the hours of the day that they are allowed to work? What age are they allowed to work ? For instance, according to the Ontario ministry of Labour they must be: 16 years old to be on (or work at) a construction site or logging operation 15 years old to be in (or work at) a factory or restaurant kitchen, unless on a tour or accompanied by an adult 14 years old to be in (or work at) most other types of industrial establishments. Here are some examples of the types of workplaces with no minimum age requirements that the youth are allowed to volunteer: libraries, museums, art galleries, schools, day cares, camps, health care for example: hospitals, nursing homes, retirement homes,hospices (excluding kitchens). They could also work in recreation e.g., sports teams golf, tennis, ski instruction, community events like car washes, food and clothing drives. Also, according to Kids health: (October ,3 2010 http://kidshealth.org/parent/firstaid_safe/travel/job.html ) Did you know that in some states teens under the age of 16 years , they are not allowed to operate any deli slicers or fryers in restaurants, and some teens under the age of 18 may not be allowed to work past 10:00pm on a school night. Talking to him will help Kids health also states that asking questions like: Did you do something interesting at work today? Are you still doing the original job or have your responsibilities expanded? What are your new responsibilities? Did you receive any training before you took on this additional work? Are you being paid more for the extra work and , why or why not? What do you think about this new job ? Talking to him about his rights for work is a great way to keep communication flowing. And what are childrens rights? Well According to (October3,2010 http://rightsofchildren.ca/wp-content/uploads/resource.pdf) Childrens rights are described in the United Nations Convention on the Rights of the Child (CRC). The CRC describes three categories of rights. Rights of provision, for example, the right to adequate education and health care. Rights of protection, for example, the right to be protected from abuse and neglect. Rights of participation, for example, the right to be heard in matters affecting the child. Then the author could also explain that there are laws to protect him against sexual harassment, discrimination, and encourage him to seek help for all his concerns that he might have, especially if anything doesnt feel right to him. Also make sure he understands that with having rights he also has responsibilities. Like when some employers try to get away with paying teens under the table that way they can pay them less than minimum wage. Then they do a lot more work for little pay. Ann Ryan could be aware of his health and safety as well she could ask herself: does he seem tired, and is he nodding off a lot? Are his grades slipping? Does he seem stressed out? They should both try maintaining a healthy balance between school, work, and other responsibilities. By investing some time and a little research beforehand, he has found a great job for himself . This has been his first summer, and he is enjoying the freedom he gets by working. It has been a fun, worthwhile, and safe job experience so far. The pros, cons and, safety issues of teens having jobs are great things to think about. But making sure they are safe, stress free, and knowing the laws, and what they are getting in to will help them have the wonderful experience they are hoping for, and the smile on their faces when they get to spend their own money is priceless. References used in this Essay Statistics Canada (accessed October 3, 2010 published 2010 http://www.statcan.gc.ca/daily-quotidien/100929/dq100929c-eng.htm ) This represented an employment rate of students that were employed. GEORGIAN COLLEGE Semester One Fees (includes Tuition an Ancillary) for Full-Time Programs 2010 / 2011 (October 3, 2010 http://www.georgianc.on.ca/admissions/downloads/2010-11tuitionfees.pdf ) this represents the cost of some college courses This web sight represents the family doctor and what he has to say about teens having jobs(assessed October3,2010 American Academy of Family Physicians Reviewed/Updated: 12/09 Created: 01/98 http://familydoctor.org/online/famdocen/home/children/teens/prevention/278.html) The safety aspect The National Institute for Occupational Safety and Health(assessed October3,2010 (Niosh)U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES Public Health Service à ¢Ã¢â€š ¬Ã‚ ¢ Centers for Disease Control and Prevention National Institute for Occupational Safety and Health November 1999 http://www.cdc.gov/niosh/adoldoc.html http://www.cdc.gov/niosh/docs/99-141/pdfs/99-141.pdf) Ontario Ministry of Labour can help you ask questions and you can get the laws (accessed October3,2010 last modified Last Modified: accessed October 22 2010 Queens Printer for Ontario, 2002-10 (http://www.labour.gov.on.ca/english/)(www.worksmartontario.gov.on.ca/scripts/default.asp?contentID=7-1-2mcategory=health#H2) (October 3 2010 why-car-insurance-for-teens-is-more expensive the author is (Offers complete home and auto insurance solutions direct to the consumer ) http://www.content4reprint.com/finance/insurance/why-car-insurance-for-teens-is-more-expensive.htm The movie theater Cineplex http://www.cineplex.com/default.aspx East side Marios restaurant http://www.eastsidemarios.com/#/Menu/Dinein/Marios_Every_Day_Values/Package_For_One/Pizza_Package_for_One/ making sure you kids job is safe http://kidshealth.org/parent/firstaid_safe/travel/job.html Canadian Coalition for the Rights of Children 2002 http://rightsofchildren.ca/wp-content/uploads/resource.pdf

The Value of Diversity Essay -- immigrants, immigration

Diversity, as it relates to thoughts, ideas, ethnicity, race, and a host of other areas, is the quintessential ingredient needed to establish a free nation. Amendment I of the United States Constitution states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." Through this simple statement made so many years ago, the founding fathers laid down not only the framework for the basic freedoms that Americans cherish, but also the foundation for establishing a diverse nation. You see, without diversity, there cannot be freedom, and without freedom, there cannot be America. Since diversity is so vital for all free nations, it can also be said that diversity education is essential for the citizens of these nations. Without diversity education, people forgo the opportunity to broaden their horizons through the myriad of ideas and thoughts that exist in ...

Civic Electronic Networks :: Political Science Essays

Civic Electronic Networks Who would ever believe that a stereo-typical gangster teenager and a wealthy businessman would ever be able to debate and have equal say in government politics and their community affairs? With technology advancing almost daily, many cities like Santa Monica, California and Blacksburg, Virginia, have been able to make equal communication possible with the use of civic electronic networks. These civic electronic networks allow citizens to speak and debate openly on any topic they desire. John Schwartz and Pamela Varley wrote articles describing actual experiments with electronic democracy that took place in Blacksburg, Virginia, and Santa Monica, California. Though each city used very different scenarios for their civic electronic network, both of these real-life cases allowed for people to actually test and participate in the civic electronic network and see its impacts on their community. Blacksburg Electronic Village, or BEV, was created in Blacksburg, Virginia with the money by grants from Bell Atlantic and the cooperation of Virginia Polytechnic Institute and State University. With around 60 percent of Blacksburgs citizens having email, 40 percent having full Internet access, and all-access computers in the library almost the whole town is wired. John Schwartz, a science writer at the Washington Post, wrote an article entitled The American Dream, and Email for All, describing the experiences of community members of Blacksburg, Virginia. He explained how the BEV successfully fused small-town folk with high-tech communications(242). Schwarz explains, that the BEV has not only acted as a communication tool for the town but as an asset to each individuals personal life. People of Blacksburg, Virginia are able to pay their bills, print-and-redeem coupons, and have custom-order packages delivered via the BEV. According to Schwartz, The folks in Blacksburg dont yearn for the flash and dazzle if it doesnt have payoff in utility(241). The BEV seemed to work incredibly well for the citizens of Blacksburg, but would a system like that work everywhere? Probably not. Being a small town, almost all the citizens have access, and most of the community businesses were able to promote their trade easily, so no one was left out of the loop. Also, because Blacksburg is a town where everybody knows each other there wasnt much uncivil commentary. A community member explained, (In Blacksburg), if you yell at somebody, theres a good chance youre going to see them on the street. So, folks in this small town were lucky, however, in a city or large suburban area things could have been very different.

the dead Essay -- essays research papers

â€Å"The Dead†   Ã‚  Ã‚  Ã‚  Ã‚  Some say that people never change. They may be right, but no one really knows. What people do know is that every living person has one thing in common, something that will never change. Everyone will die, there’s no way around it. Every â€Å"new† and â€Å"old† generation will succumb to the same ghastly fate. The differences in the â€Å"old† generation and â€Å"new† generation sometimes collide in life. The contrast between generations in James Joyce’s â€Å"The Dead† is similar to the contrast in the generations today. The â€Å"baby boomer† generation is the old fashioned generation preoccupied with hospitality and tradition, where as, â€Å"generation x† is the new generation, preoccupied with knowledge and intellect.   Ã‚  Ã‚  Ã‚  Ã‚  The â€Å"old† generation that James Joyce writes about is a generation of â€Å"humanity, of hospitality, of kindly humour†¦Ã¢â‚¬ (pg 127). The qualities of this generation seem to be fading away. The older generation mentions that they no longer know of any singers that were as good as those of the present time. The old generation is to be remembered with â€Å"†¦pride and affection†¦Ã¢â‚¬ (pg 127). The memories of the old will never die and will always be cherished. The old generation is good at keeping in touch with their past. They are proud of their heritage, one of which they mention is their good old Irish hospitality. The qualities of the past are qualities of passion and humanity, differing greatly from the qualities of the new generat...

Ethical judgements Essay

Our entire life is a continuous process of gaining and retaining information, expanding our knowledge as individuals. Most people spend quite a bit of time in their childhood years in school learning, taking in knowledge that has been produced. As a species humans have produced a wealth of knowledge in a variety of ways. However there comes a time where you have to wonder what extent people would go to, to produce knowledge. Where is the line? When are we doing something ethically wrong? All of these questions bring up another question, do ethics get in the way of producing knowledge? The arts and natural sciences are two areas of knowledge that deal a lot with ethics. The arts are a very free area of knowledge in with people are allowed to express themselves, the natural sciences require a lot of experimentation. In my opinion, knowledge is very valuable, and the production of it should be a priority if the sacrifice is reasonable. The arts are a valuable source of knowledge, producers of art tend to try to convey a message through their artwork. Art comes in many different forms, ranging from visual arts to music and even literary arts. Throughout all forms most of art there are lessons embedded in the art piece, or at least messages conveyed through the art. Similarly, most art contains some form of censorship, artists are not allowed to touch on certain topics. Even if artists decide to make art that touches on controversial or different topics, their art is typically not accepted in society and does not receive any publicity. Again, this is the case with almost all art, however for the purpose of this essay I am going to focus on literary art. An example that is very prevalent in my mind is the ban of _The Book of Negroes_ by Lawrence Hill. A dutchman named Roy Groenberg wrote a letter to Lawrence Hill. In the letter he wrote that a group of people in the Netherlands were going to burn Hill’s book because in contained the word ‘negro’ in the title (Hopper). _The Book of Negroes_ is an award winning book that is about the life of an 11 year-old girl who is kidnapped in a village near Segu in Africa, and sent to North Carolina to be a slave. The book continues to tell the reader about her life as a slave (Hill). _The Book of Negroes_ is widely considered as very moving and a book that conveys important messages (Hopper). Unfortunately, because of the title it was misconceived as a book that was critical of African-Americans. Groenberg was the only person to act on his feelings, however that does not mean he was the only person to see this book as negatively directed at African-Americans. _The Book of Negroes_ was likely misconceived by many more people just because of the inclusion of the word ‘negro’ in the title. Unfortunately, society has made many ethical judgements about the word ‘negro’ which are usually justified but in this case prevent people expanding their knowledge (Hopper). This one of many examples, in which an ethical judgement limited methods available in the production of knowledge. This brings up the question in my mind, why do people shy away from certain words? An attempt to find the answer lead me to the Theory of Knowledge diagram, more specifically the ways of knowing. One way of knowing that intrigues me is language, this seems to answer my question. Language is a very powerful way of knowing, as words can be very powerful. There are handful of words in the english language that are not spoken because of how powerful they are. It seems to me that because of this some words are not tolerated even if the context is appropriate. Which sort of explains why The Book of Negroes received some criticism. It almost makes the criticism understandable, and I can begin to justify Groenberg’s actions. Like I said before, almost all art forms have artwork that is not socially  accepted, and up to this point I’ve only discussed literary art. However in my personal life I have learned about art not being accepted, when it comes to hip-hop music. I regularly listen to hip-hop music and it is a very important part of my life. In the eighth grade for a social studies class I had the opportunity to play a song in class as part of a project. This for me was especially difficult because a lot of hip-hop music is not completely suitable for a eighth grade class setting. Even though I had found a couple of songs that were perfect for what I needed, but had a little too much profanity. I completely understand that there are some inappropriate elements to hip-hop music that are not the best thing for a class room environment. However, I believe by the eighth grade students have developed a level of maturity, and should be able to listen to hip-hop music. All that needed to happen was for my classmates to disregard any profanity and see the song for what it truly is. Similarly, people should have looked past the title â€Å"The Book of Negroes† and read the book to see it for it’s value. Ethical judgments are as prevalent in the arts as they are in the natural sciences. From stem cell research to animal testing, there are a plethora of examples for natural sciences. The arts are as much about entertainment as they are gaining knowledge, or maybe even more. On the other hand the natural sciences is almost entirely about gaining new knowledge and improving what is already known. In this age, developments in natural sciences are nearly only about human advancement. Whether is medically or discovering new things. I am going to mainly focus on how various countries, such as Argentina, the United States, Russia, Iran and France, tested their space equipment. From the mid 1940s all the way to 2013, the mentioned countries have sent monkeys into space (Gray). Before leaders were confident enough to send humans into space, they sent monkeys into space to see how their equipment fared. As expected, most of these monkeys died horrible deaths in flight with no way of knowing what is happening or any way to help themselves (Gray). The most notable instances were the first few monkeys in space. In 1948 NASA sent a  rhesus monkey named Albert 39 miles into the air in a rocket. Albert died of suffocation mid flight, however NASA sent another monkey in the air named Albert II. Albert II survived the flight but died due to a parachute malfunction (Gray). When I discussed the Book of Negroes I reached a conclusion that gaining knowledge is more important than ethical issues. However, when discussing NASA monkeys it is much harder to decide. This is because lives are at stake, although they are not human lives it is still hard to think about something dying for space research. Majority of people agree that sending monkeys into space is wrong. How is it that NASA can design equipment to go into space, but can not create a machine that can detect air pressure and oxygen levels. Again, understanding this point of view is much easier but the theory of knowledge diagram came to my mind again. In the ways of knowing there is emotion, and that is likely the main way of knowing affecting people when they imagine monkeys dying for space research. It is easy to create an emotional bond with an animal as cute as a monkey, and most people can agree monkeys are cute. When reacting on emotions people reach rash conclusions. Which I think can be applied here, I am curious what the reaction would be if NASA tested with uglier or at least less cute animals. What if NASA sent warthogs into space? This is a situation when I personally hate to play devils advocate, however if I was an astronaut in the 1940s I would certainly not go into a space rocket. I have absolutely nothing against monkeys, but if I were forced to make a decision between a monkey dying and a human dying I would choose the monkey, without hesitation. In conclusion, knowledge is very valuable and has been something humans have cherished through the ages. The production of knowledge has been vital to the advancement of the human race. Under most circumstances in the arts and natural sciences, the production of knowledge does not require a major sacrifice, just a small loss or temporary discomfort. There are times in which it is not worth the sacrifice to learn something. However the vast majority of circumstances provide a reasonable loss for the production of  knowledge. Overall, I believe knowledge and the production of knowledge is extremely valuable and should be a priority when it comes to he arts and natural sciences. Works Cited Gray, Tara. â€Å"A Brief History of Animals In Space.† NASA. NASA HQ, 02 Aug 2004. Web. 16 Sep 2013. Hill, Lawrence. The Book of Negroes. Toronto, Ontario, Canada: HarperCollins, 2007. Print. Hopper, Tristin. â€Å"Dutchman threatens to burn The Book of Negroes.† National Post. National Post, 10 Jun 2011. Web. 16 Sep 2013. .

Appeals Compare and Contrast Essay Essay

In William Shakespeare’s Rendition of Julius Caesar death, the character Brutus must persuade the audience into believing his murder of Caesar was justified. To be sure that he is imprinted as a â€Å"heroine† for saving the roman empire he makes Mark Anthony go, knowing that the audience will believe him for he was Caesars best friend. Brutus makes sure that he implies him as a good guy by giving him restrictions on what he could and could not say, but ultimately Brutus fails with his plan for he did not listen to Anthony’s speech which was one of his most grave mistakes, and Anthony wins over the audience while Brutus is forced to flee from the roman empire. In Brutus’s speech he enlightened the audience through his use of logos by demonstrating the true sense of capability they would have faced if Caesar would have continued as a tyrannical ruler as he says â€Å"would u had Caesar were living, and die slaves†. Brutus stressed the oppressing future and eventual demise of the roman empire as long as Caesar had remained in power, hence his reasoning behind his actions. As Brutus using pathos to persuade the audience as he says â€Å"who here is so vile that will not love his country† Brutus expresses his feelings for the empire and how he cares trying to make the audience feel the dreadful for thinking that his killing of Caesar was a betrayal to the empire. The Biggest flaw was that his speech was too short he never really explained the crimes or tyranny that Caesar had committed and that would eventually be his downfall. As mark Anthony approaches the audience he had to find a way to oblige to Brutus’s rules of not saying anything negative of him. He announces to the audience using logos by expressing his sadness for Caesars death, as he speaks he quotes the conspirators as â€Å"honorable men† as he repeated the quote over and over the audience began to rally up and shout, the more he said it the more the audience realized how Brutus lied to them. Anthony had shown the audience of the Brutus’s betrayal without saying he wasn’t a honorable man. As Anthony says â€Å"He [Caesar] hath brought many captives home to Rome whose ransoms did the general coffers fill† showing that Caesar had cared for the city trying to bring wealth to the empire, but then Anthony says â€Å"but Caesar is ambitious† making the audience praise more for Caesar for he had brought wealth to the empire. Anthony shows the audience of Brutus’s act of violence which ultimately gave Anthony the audience and the upper hand. Anthony showed Brutus as a â€Å"hero† as brutus wanted, but brutus did not expect Brutus fails of his plans to make the audience belive caesars death was justified, Anthony shows the audience in anthonys words, that he was telling the truth from his sadness and tone, while Brutus was failed as he only said a few words and left Anthony all by himself. Ultimately making the audience team up with Anthony, as Brutus flees the empire.