Entrepreneur ship Essay

Regardless the state of the country, one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However, drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: â€Å"do you want to get a coffee tomorrow and we can talk about†¦? † Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s, when a man named Alfreed Peet felt the inspiration to create the first gourmet coffee shop (Peet’s Coffee). That inspiration came, between other reasons, because he grew seeing his parents ‘coffee business (Peet’s Coffee). He was living in Holland and later in Indonesia. After that, he went to California where he thought he had the necessary knowledge to start his own business. By doing that, Peet started to produce a richer and more complex coffee that the available coffee at the market (Peet’s Coffee). Because of his marketing strategy, motivation through employees and resilience to fall, Alfreed Peet was one of the most innovative and creative entrepreneurs of coffee industry. Some people think that entrepreneurs are different from everyone else since they think these people were born with a special ability that nobody else has. However, these people are what they are because they learn from experience, including inconvenient experiences. Peet reached a great success because he did it. Despite this level of success, Peet can still became a better brand by introducing an aggressive advertising, worldwide expansion, and improving the pricing system. Peet had the features that best define an entrepreneur. First, he had the vision to open a shop in an unfamiliar market, the coffee market. Vision is a characteristic that most of the entrepreneurs have (Boone and Kurtz 608). Entrepreneurs do not fall depressed when people tell them that their business will not run successfully. Instead, they trust in their intuition and continue until they get what they want (Kelly and McGowen 92). Along with vision, Peet had passion about his coffee. He did not think in becoming rich or famous, but making the best coffee he could. He knew the importance of enjoying the process rather than thinking about the outcome. Moreover, he had enough motivation to start his business and offer the best product and service. This is the most important factor that one person must have to get anything in his or her life. Some people do not pay enough attention to how important the motivation is to succeed in any field. When one is motivated, it is much easier to reach any goal. Time does not seem to go by when one feels a motivational force inside him. Furthermore, the motivation makes one enjoy whatever he or she is doing. Then, along with this enjoyment, the results come without the sense of effort. â€Å"Motivation is important simply because it allows you as a leader to meet and even exceed your own organizational goals† (â€Å"importance†). However, motivation is not enough if one does not spend time working. For this reason, Peet knew that dedication was important if he wanted to be successful in the coffee industry. He did not believe in luck, but in causality. Another reason why he was a successful entrepreneur was that he wanted to see the growth of his family? s coffee business. He wanted to continue what was started decades ago. Finally, the word â€Å"commitment†. To Peet, it meant to be persistence. If he wanted his dream to become a reality, he had to overcome big obstacles. It meant never giving up and to being congruent by taking action instead of just talking. Peet? s coffee should be an admired company because of its behavior towards employees and customers. Peet? s makes an effort in having a good workplace where employees must be prepared to create the great coffee that customers like (Peet’s Coffee). It has been proven that the performance of the employees is greater when they are in a comfortable and attractive environment. Moreover, Peet knows the importance of making his employees feel well. An employer should not only think of the employees as part of the company, but should also take into consideration their opinions and complaints. â€Å"Democratic leadership ordinarily produces higher member satisfaction and morale. It also results in higher quality decisions when members have as much or more knowledge than the leader regarding a particular problem† (Sharpe). The results of a company depend on the performance of the employees. Espinosa states that an important step is â€Å"to be a positive model as a leader. You’re supposed to be a good example for your members to emulate, and a person worth respecting. † Good team work is an essential part of any job because the best results are achieved when everybody goes in the same direction. Moreover, motivation is crucial to push people to get their goals. â€Å"Democratic leaders involve members in decision making either by reaching consensus or by using parliamentary procedure. They pursue open, trusting, follower-oriented relationships† (Sharpe). The relationship between Peet and his customers has also been excellent during the time that Peet’s coffee has existed. (Peet’s Coffee). This relationship is passed from parents to their children and grandchildren and it seems to be continuing for a long time. Besides, Peet’s company has developed different economic and education programs in order to collaborate with the growth of the countries that provide beans and leaves for his coffee (Peet’s Coffee). To summarize, Alfreed puts the emphasis on being a big family who plays on the same team. Every member of the team has different tasks to do in order to reach the same goals for Peet’s coffee, which are to make a profit, offer an excellent service to the clients, and of course, to enjoy while doing it. Peet knows that the world has changed in the last decades; therefore, he has adapted to the marketing changes along these years. At the beginning of his expansion, Peet started in a local place where the coffee market was becoming more popular. At that time, the marketing concept changed and the business’ owners started to offer the goods and services that their clients demanded in a higher quality than their competitors (Boone and Kurtz 380-381). Thus, Peet wanted to get customer satisfaction more than anything else. However, times changed and Peet had to adapt if he wanted to continue being successful. Peet spread out his stores to different states of the country such as California, Illinois, Massachusetts, Oregon and Washington (Peet’s Coffee). Moreover, the last decades are characterized by some changes in marketing. Marketers are conscious of the importance of keeping loyal customers. Boone and Kurtz say that â€Å"acquiring a new customer can cost five times more than keeping an existing customer† (380-381). For this reason, Peet not only provided his products in his stores, but he started to look for ways that customers could find his products everywhere. Customers can now buy his products in different supermarkets around the country. For example, Safeway, Super-valu and Ralphs offer his products (Peet’s Coffee). In addition, Peet has seen how technology has grown in the last years and he has created his own website. This website gives the customers the opportunity to see, compare and buy Peet’s products. This website has also a service for customers and they can ask any question related to the products which will be answered by his representatives (Peet’s Coffee). Another important marketing feature of Peet’s business is that he is not only a retailer for his customers, but he is also a wholesaler for distributors of restaurants and food services (Peet’s Coffee). Even though Peet’s coffee is famous and well-known by coffee drinkers, there are some strategies that he should use in order to expand his business. First, a better advertising marketing strategy should be utilized if he wants to become more known around the country considering most people do not know about Peet’s coffee. However, when someone tastes this coffee they should ask themselves: How come I have never heard about this coffee? Peet should then invest money in publicizing his products. For instance, an advertisement on television and in a newspaper would make people arouse curiosity about this coffee. Second, it would be a good idea to emphasize the selling in the universities. Between students it is really popular to drink coffee, especially when exams are approaching. Peet should promote specific campaigns where executive go to different universities to publicize its products. The most important thing would be to franchise Peet’s stores in different universities. By doing this, students would start to know Peet’s coffee and it would be an excellent opportunity for Peet to grow his brand. Finally, in my opinion, the best strategy would be to expand his business to other countries of the world. Peet only has stores in the United States. In this situation, he can not expand his branch more than one point. He could expand his stores to other countries of the world because people like to try new brands. Even if one brand like Starbucks is successful around the world, people will still be attracted if a good product is offered to them. If Peet’s marketing strategy has worked in the United States, there is a high probability that it may work in other countries. Peet’s coffee would be successful around the world and it would keep in people minds for ever. Works Cited Boone, Louise E., and David L. Kurtz. Contemporary Business 12th Edition. Mason: Thomson, 2006. Print. Espinosa, Jerome. â€Å"How to effectively handle union negotiations. † Helium. com Helium 06 Oct. 2010. Web. 03 February. 2012. â€Å"Importance of Motivation. † Leadership-central. com Leadership-central. com, Web. 20 Jan. 2012. Kelly, Marce. , and McGowen, Jim. BSN3. Mason: South Western Cengage Learning, 2006. Print. Peet’s Coffee and Tea. Peet’s Coffee and Tea. PCT, Web. 14 Dec. 2011. Sharpe, Dave. â€Å"Choosing Leadership Styles. † Msuextension. org Montana State University Extension, Web. 20 Jan. 2012.

Love Is Not the Destructive Force in Romeo and Juliet

Love is not the destructive force in Romeo and Juliet Romeo and Juliet, written by William Shakespeare, is considered one of the greatest love tragedies of all time. It is a play about two young lovers, whose love was destined for destruction from the beginning because of the hatred  between the two families, Montagues and Capulets. The force that leads to this destruction hate and lust, as opposed to love. One of the forces that leads to destruction in Romeo and Juliet is hate. Hate is a destructive force, when it gets stronger that love.Hate killed Romeo and Juliet, and their love. It did this through the feud between the two families. The two teenagers were killed because they kept trying to go around the feuding between their families and go on with their lives. Here they had underestimated hate, which is also a very strong force, when given into it. In this case the Montegues and Capulets gave into their hate for one another. An example of why hate is destructive and not love is a point in act 3, scene one. Romeo refuses to fight Tybalt because they are now cousins.He says: â€Å"I love thee better that thou canst devise, Till thou shalt know the reason of my love, And so, good Capulet, which name I tender As Dearly as mine own, be satisfied†. This is an action out of love. Tybalt is furious and, when challenged by Mercutio, kills him. This revives Romeo’s hate. He says: â€Å"Away to heaven respective lenity, And fire-eyed fury be my conduct now! † This makes him kill Tybalt. These are actions out of hate. Therefore the force that keeps from destroying here is love, and the destructive force is hate. Also, when love turns into lust, this can be destructive.Lust can be a destructive force, because when people are driven by lust, their actions get impulsive and hasty. This causes them to not think properly about what they do. That the actions of Romeo and Juliet are occasionally driven by lust, can be seen for example because Romeo wa nts Juliet yet when he has only just met her. The very first time that Romeo sees Juliet, he says: â€Å"Oh, she doth teach the torches to burn bright! It seems she hangs upon the cheek of night, Like a rich jewel in an Ethiope’s ear, Beauty too rich for use, for earth too dear.So shows a snowy dove trooping with crows, As yonder lady o'er her fellows shows. The measure done, I’ll watch her place of stand, And, touching hers, make blessed my rude hand. Did my heart love till now? Forswear it, sight! For I ne'er saw true beauty till this night. † He does not know her from the inside, but already wants to touch her because she is so beautiful on the outside. Lust destroys because this makes Romeo and Juliet act impulsive. When Romeo hears that Juliet died, he acts impulsive, and goes to her to kill himself.He does not think clearly the fact that he didn’t get news from Friar Lawrence, and also not about his love for his family. So lust is a destructive forc e when it overrules love. Furthermore, in Romeo and Juliet, love is not a force that destroys. When love overpowers hate, it is a source of happiness and welfare. There are many scenes in the play where love is a source of peace and happiness. Firstly, the love that Romeo and Juliet share lifts Romeo from his sadness over Rosaline. He states to Friar Lawrence â€Å"I have forgot that name, and that name's woe†.This love makes Romeo happy instead of destroying him. Love on itself brings good things with it. Love reconciles the two feuding families, the Capulets and Montagues who have been bitter enemies. During the story, love faces harder and harder challenges. At the end of the novel, the love of Romeo and Juliet is destroyed because hate has overpowered love. But at that same moment love overpowers hate because Capulet and Montague make peace with each other after seeing that  their children were so in love with each other that they sacrificed  their lives for one anoth er.This leads to construction, and not destruction, because the families will now work together instead of destroying one another. To conclude, love is a powerful force but not a destructive one. What is destructive is hate and lust. When hate and lust overpower love, this destroys. This is seen when the hate of the two feuding families leads to the deaths of Romeo and Juliet. When love overpowers hate and lust it can create new opportunities, such as the ending of the feud between the families.

A Crude Awakening to a Ceaseless Dependency in Oil

Crude Oil: It penetrates investor's mind and is increasingly contributing to their fatal dependence. Crude oil: Although it is low cost, it costs money in terms of war, loss of life, and social, social and economic confusion. Crude Oil: We are trying to own Black Gold. What was the beginning of a new traditional product is now a support system for all people. It creates a fantasy that completely changes life, a life without work, a free life, which is the spirit of anesthesia, a vague vision, a source of corruption. Quality in the sea One barrel of crude oil is a hard asset. Even if you are not in the oil industry, you can exchange the oil barrel in the market and exchange goods. However, the value of crude oil is not essential. Hundreds of years ago, before the invention of an engine that could use oil as a fuel, the value of crude oil was zero. One day, if the solar energy becomes cheap enough, the value of crude oil may approach zero again. At the same time, fluctuations in crude oil prices are influenced by current supply-demand situation and prediction of future supply-demand situation. Crude oil, commonly referred to as petroleum, is a liquid on the earth, composed of hydrocarbons, organic compounds, and small amounts of metal. Hydrocarbon is usually the main component of crude oil, its composition varies depending on the type of crude oil and extraction method, but it varies between 50% and 97%. Organic compounds such as nitrogen, oxygen and sulfur normally make up 6% to 10% of the crude oil and metals such as copper, nickel, vanadium and iron account for less than 1% of the total composition. Crude oil is the most common petroleum product in spilled oil. Crude oil is a complex mixture of hydrocarbons and small amounts of sulfur, oxygen, nitrogen, and minor amounts of inorganic and organometallic compounds. There are three kinds of hydrocarbons, alkane, alkene, and aromatic. Low concentrations of alkanes can cause anesthesia and anesthesia as well as hi gh concentrations of cell damage and death in marine invertebrates. Olefins are usually not included in crude oil, but are included in refined products such as gasoline. Gasoline is more toxic than alkane, but it is less toxic than aromatic. Aromatic hydrocarbons are not common in nature, but they kill marine organisms not only at maximum intensity but also at dilute concentrations. Aromatic hydrocarbons are the most direct toxic component in oils (Boesch, Hershmer et al., 1974).

Final Report Essay Example | Topics and Well Written Essays - 1250 words

Final Report - Essay Example It is both the largest meat producer and the second largest processor and food production company in the world. The company works with more than seven thousand independent chicken growers and employs one hundred and ten thousand workers in its four hundred facilities and offices. It operates in more than ninety countries and hopes to be the best source of food for hotels and households. The company’s core value is also to create value for its customers, shareholders and employees. Amazon.com Inc has its headquarters in Seattle, Washington and is the largest online commerce company in the world. It was founded in 1994, by Jeff Bezos, as a bookstore and has expanded to be a multinational company that sells so many products such as electronics, clothes car accessories among other products. The company has used its mission of being the largest web store to include other products such as kindle and cloud space in its portfolio. Time Warner Cable Inc sells TV and basic internet, triple basic, triple play, triple with turbo, digital TV and turbo, basic TV and turbo, internet, phone and intelligent-home. Its products are packaged according to the level and type of usage by customers for example they have the packages for residential homes and offices. The company always works to develop new and state of art products such as the intelligent-home that enable customers to save power and control what happens in his / her home without necessarily being at the house. Amazon.com has partnered with sellers and manufactures such as Dell, HP and publishers who sell their products through its web store. It also has an option for individuals to sell second hand products and products which they don’t use. Amazon products are divided into physical products such as clothes, electronics and furniture and digital products such as ebooks, cloud storage and music. It has developed the kindle where customers can read books, listen to music and share on social media, the

Computer Security Essay Example | Topics and Well Written Essays - 7500 words

Computer Security - Essay Example In this research a proposal of an offensive defense comprising of a corporate partnership with successful cyber defense software companies to provide a united front against malware is of the highest preference. The initial capital investment of free anti-virus software to users would be offset in time by added security and stability. The key to which is integration of the social subsystem in order to execute such a strategy. Computer users’ basic lack of knowledge on the dangers that lie within the network system, such as the use of weak passwords or just trusting any e-mails sent to their mailboxes actually makes it easier for hackers to gain access to the vulnerable computers over the networked systems. Presently, the web is a host of viruses, worms, Trojan horses, making unsecured computer devices or computers that their protective software are not up-to-date easier to pull down through introduction of malwares into the systems. Solutions there in are to ensure safe and sec ured system administration. Situation Analysis This project rolls out several ambitious although critical objectives that are directed towards: laying out the central concepts for the current situations in regards to computer security of the stand alone or interconnected devices; to come up with the best definitions that covers the logic encompassed by insecurity consequences over the unprotected computer systems; and the subsequent establishment of a set of foundations that the thereafter work can be build upon. Organizations and individuals whose operations extensively dependent on the use of computers and their services do describe their needs for information security under major concepts of integrity, secrecy, availability and accountability of their required information. Therefore, every computer user has to make prompt decisions on what security as a measure means to him/ her. It is from this description of the user’s needs for security with his/ her personal computer o f organizations’ computers that security policies are established; and hence, a system that effectively meets those needs is termed as a secure system (Venkatesh, V. et al., 2003, pp. 425-478.). In computer security, it is important take note that technology in never enough for a trusted system. Any business organization must ensure that its secure program takes into account other managerial controls, means of recovery from security breaches, and also full awareness and acceptance of people who are entrusted with the use of such devices (Weirich, D., and Sasse, M. A., 2001, pp. 137-143.). This idea of recognizing a person is brought about by the fact that security cannot be attained in an environment where people are not of full commitment in achieving a secure computer operation as a goal. Security continues to sap vital resources and manpower from the Information Technology (IT) departments. Rather than focusing on the efficiency of knowledge management, IT professionals ar e increasingly swamped with cyber security tasks. Profits from cyber-crime are shifting the threat from board teenagers to well financed professionals. A security survey analysis concluded that as break-ins morph from prank to business, profit-driven attackers

Learning disabilities of children Research Paper

Learning disabilities of children - Research Paper Example The paper presents the expert professional opinions and empirical evidences regarding identification of children with learning difficulties; the law that guarantees special learning education of children, and how parents and educators cope with the problem; and will come up with some recommendations on suitable treatments of children with learning disabilities. Learning Disabilities of Children Introduction I grew up with the belief that there is no such thing as learning disorders, and that there are only lazy students and motivated ones; there are stupid children and there are bright ones. However, recent studies and conclusive researches proved this belief to be non-conclusive and wrong. Several studies on brain researches showed that there are differences between the brains of the individuals with learning disabilities and those without, and that the architecture of the brain of the child with learning disabilities is different (Smith 2005). Most often, the learning disabilities are not known to parents when children are born and differences are manifested only as the child goes to school and grows up. In most cases, parents and the family do not know the reasons and therefore cannot cope up with the problem. In this context, it is important that they understand the behavioral problems of the child in order to provide appropriate solutions.

Individual politics assignment Essay Example | Topics and Well Written Essays - 1500 words

Individual politics assignment - Essay Example Department also considers the financial needs of every policy (A.H.C. S.A, 2004). In her budget of 2014, the Australian government made certain policies directed towards bringing new changes to the health sector. The Minister of Health mentioned three policies in the Dutton conference. The paper analyses these policies to identify their strengths and weaknesses. The paper also identifies the perspectives of the claims presented. It will also make some comparison between the stated plans with those of foreign countries. Australia has a high percentage of ageing people (Australian Bureau of Statistics, 2013). Unlike in the 1970 and 1971, a youthful generation has dropped to 22% from 31% in the early 1970s (M.H.C.C. A.C.T., & C.S S., 2007). The government through its various departments projects that in the coming 40 years, 25% of the Australian population will be people with over 65 years of age (Australia, 2011). In the health sector, the country is facing the problems associated with old age. The government understands this and is planning to offer more support for the sector so that it can improve its services to serve more people. Currently, the public health system is only able to serve, on a weekly basis, 170 people diagnosed with dementia. However, the country has to prepare for the future. The government projects that in 2050; there would be 7,500 cases of dementia per week (W.A.C.O.S.H, 2007). The country thus has to get ready to face such an issue in the future. Therefore, in the 2014 budg et, the government allocated more money for the expansion of services like genomics testing in MRI and MBS screening. The argument of the government is valid considering the real situation in Australia. There is a sociological problem. Australian population is aging at high rate. The health sector has to prepare to face this